As a business, sustainability is our journey.
There is a link between human health and environment health. When our environment is polluted, we grow foods with more contamination and less nutrients. We can’t be passionate about plant-based eating and not take responsibility for the quality of plants grown around the world. So we’re taking sustainability seriously.
Sustainability is tricky challenge for businesses. There are a lot of exciting solutions emerging, but they can be unrealistically too expensive to use right now. We choose not to let perfection be the enemy of progress. We carefully evaluate all our options and strive to make the best choice for people and the planet.
How do we strive to make smarter choices? We focus on three things.
Why is this a smarter choice? The production of meats and animal products create 14.5% of the greenhouse gases every year – equal to all emissions from all cars, trucks, planes and boats.
Why is this a smarter choice? We believe healthy soil can solve the majority of our environmental issues, so we source ingredients from farmers using organic and sustainable practices.
Why is this a smarter choice? Product packaging creates a lot of pollution problems. This is a complex issues to solve, so we are always evaluating all our options to make smarter choices.
We are always exploring how to be better.
We wanted the best quality ingredients in our products from the day we started. These happened to be better for the earth too.
On a trip to Cuba, we witnessed ﬁrst-hand the amount of plastic pollution ﬂoating in our oceans. Then we saw more pictures. We heard staggering statistics. We felt guilty for using plastic bottles.
We brought all our products to a Sustainable review. We winced as we handed over our plastic containers, and were shocked when that wasn’t our Packaging summit in Boulder, Colorado for a complete problem.
Our ﬁrst label design used a reﬂective material to stand out on the shelves. Unfortunately, this material can jam up recycling machines, so recycling facilities would reject our containers. We made changes.
At the Sustainable Packaging summit, we were introduced to the circular economy and the idea of making decisions based on a product’s full life cycle. We started using this framework to make more improvements.
A Circular Economy needs a proper recycling infrastructure to work. We want to help build this infrastructure by creating market demand for recycled materials. We started sourcing post-consumer recycled materials in our packaging and promotional pieces.
In the fall of 2017, Nutritional Roots team spent a week on a regnerative organic farm in Missouri learning all the principles of permaculture. By the end of the week, our team was certiﬁed in permaculture design.
We traced the quality of our ingredients down to the soil and discovered healthy soil can help solve a lot of our problems. We can improve nutrition, help balance the global temperature and restore water levels – all by taking care of the soil.
We are students of best practices.
We did lots of research on how businesses can make better choices to limit their environmental footprint. Our favorite approach is the circular economy – where we think of the economy as a closed-loop ecosystem. The inputs of a circular economy will be equal to the outputs. By creating this balance, a circular economy could achieve a sustainable marketplace where everything is reused inﬁnitely.
Right now, we are a long way from achieving a circular economy, but we want to contribute towards bringing this idea to life by evaluating our decisions in the context of a Life Cycle Analysis. We want to look at all the ways our products impact the environment, and then ﬁnd ways to limit the harm and enhance the good.
While guiding hundreds of patients toward a plant-based diet, Dr. Todd J. Pesek discovered patterns of vitamin insufficiencies.
We simplified his discoveries. These essentials close the most popular nutrition gaps with just 4 capsules a day.