AN UNHEALTHY PLANET MAKES UNHEALTHY PEOPLE

WE WANT A BETTER PLANET.

For people, wellness is a journey.
As a business, sustainability is our journey.

regenerative organic farmer

RESPONSIBILITY

SMARTER CHOICES FOR SUSTAINABILITY

There is a link between human health and environment health. When our environment is polluted, we grow foods with more contamination and less nutrients. We can’t be passionate about plant-based eating and not take responsibility for the quality of plants grown around the world. So we’re taking sustainability seriously. 

Sustainability is tricky challenge for businesses. There are a lot of exciting solutions emerging, but they can be unrealistically too expensive to use right now. We choose not to let perfection be the enemy of progress. We carefully evaluate all our options and strive to make the best choice for people and the planet. 

BETTER PRACTICES FROM BETTER CHOICES

HOW DO WE STRIVE TO MAKE BETTER CHOICES?
WE FOCUS ON FOUR PILLARS.
PLANT-BASED EATING

Why is it a better choice?

The production of meats and animal products create 14.5% of the greenhouse gases every year – equal to all emissions from all cars, trucks, planes and boats. 

“Key Facts and Findings.” Key Facts and Findings, Food and Agriculture Organization of the United Nations, www.fao.org/news/story/en/item/197623/icode/.
BETTER SOURCING

Why is it a better choice?

We believe healthy soil can solve the majority of our environmental issues, so we source ingredients from farmers using organic and sustainable practices. 

“Key Facts and Findings.” Key Facts and Findings, Food and Agriculture Organization of the United Nations, www.fao.org/news/story/en/item/197623/icode/.

MINDFUL PACKAGING

Why is it a better choice?

Product packaging creates a lot of pollution problems. This is a complex issues to solve, so we are always evaluating all our options to make smarter choices. 

 “Key Facts and Findings.” Key Facts and Findings, Food and Agriculture Organization of the United Nations, www.fao.org/news/story/en/item/197623/icode/.

1% FOR THE PLANET

Why is it a better choice?

We give 1% of all our sales to non-profits that align with our missions and values, like the Rodale Institue.

“Key Facts and Findings.” Key Facts and Findings, Food and Agriculture Organization of the United Nations, www.fao.org/news/story/en/item/197623/icode/.

Our Sustainability Journey

We are always exploring how to be better.
STARTED WITH INGREDIENTS

Careful Sourcing

We wanted the best quality ingredients in our products from the day we started. These happened to be better for the earth too.
STARTED WITH INGREDIENTS
WE SAW THE PICTURES TOO

Plastic Panic!

On a trip to Cuba, we witnessed first-hand the amount of plastic pollution floating in our oceans. Then we saw more pictures. We heard staggering statistics. We felt guilty for using plastic bottles.
WE SAW THE PICTURES TOO
REVIEWED BY THE BEST

Packaging Audit

We brought all our products to a Sustainable Packaging summit in Boulder, Colorado for a complete review. We winced as we handed over our plastic containers, and were shocked when that wasn’t our problem.
REVIEWED BY THE BEST
NEED TO PROMOTE REUSE

Our Labels Sucked

Our first label design used a reflective material to stand out on the shelves. Unfortunately, this material can jam up recycling machines, so recycling facilities would reject our containers. We made changes.
NEED TO PROMOTE REUSE
DUG INTO THE RESEARCH

Circular Students

At the Sustainable Packaging summit, we were introduced to the circular economy and the idea of making decisions based on a product’s full life cycle. We started using this framework to make more improvements.
DUG INTO THE RESEARCH
MORE RECYCLED MATERIALS

Shift towards PCR

A Circular Economy needs a proper recycling infrastructure to work. We want to help build this infrastructure by creating market demand for recycled materials. We started sourcing post-consumer recycled materials in our packaging and promotional pieces.
MORE RECYCLED MATERIALS
WE FOUND PARTNERSHIPS

1% For The Planet

We wanted to do more to compensate for the parts of our footprint we couldn’t design for – like the carbon emission of transportation, so we joined 1% For The Planet to contribute our portion of our sales to like-minded nonprofits doing more for the environment.
WE FOUND PARTNERSHIPS
WE SAW FARMS DESTROYED

#SaveOurSoil

We traced the quality of our ingredients down to the soil and discovered healthy soil can help solve a lot of our problems. We can improve nutrition, help balance the global temperature and restore water levels – all by taking care of the soil.
WE SAW FARMS DESTROYED

CIRCULAR ECONOMY

WE ARE STUDENTS OF BEST PRACTICES

We did lots of research on how businesses can make better choices to limit their environmental footprint. Our favorite approach is the circular economy – where we think of the economy as a closed-loop ecosystem. The inputs of a circular economy will be equal to the outputs. By creating this balance, a circular economy could achieve a sustainable marketplace where everything is reused infinitely.

Right now, we are a long way from achieving a circular economy, but we want to contribute towards bringing this idea to life by evaluating our decisions in the context of a Life Cycle Analysis. We want to look at all the ways our products impact the environment, and then find ways to limit the harm and enhance the good.

life cycle analysis loop

Plant-based people are so nice.

“I stood strong with Dr. Todd’s help that patiently guided and supported me to resist conventional medicine. I am glad I did.”

– John Marra

5/5
OUR DIET IS S.A.D.

The Standard American Diet (S.A.D.) is contributing to obesity, heart disease and chronic illness.

PLANTS HAVE PROBLEMS

We now grow food with less nutrients density than the food we grew in the 90s. 

BEYOND MORE PLANTS

Plant-based diets help support longevity, but it’s difficult to get all your essential nutrients in our modern lives. 

HELLO HEALTHY NEW YOU 😍

Fermented Plant-Based Multivitamin

ALL YOUR KEY NUTRIENTS,
LESS THAN A $1 PER DAY

Made for plant-based eaters, our top-of-the-line multivitamin ensures you’re getting all the vitamins you need (like B12 🙂) from fermented whole foods. All for less than a dollar a day!